Baird Display

Heineken wanted a motion display. We gave their product motion... right off the shelves.

Awards:

SILVER 2010 DOT Winner - Las Vegas
GOLD 2010 POPAI Winner - Chicago, Illinois

Champs wanted a motion display. We gave their product motion... right off the shelves.

Objectives:

Create an engaging, visually dynamic display to stop mall consumers and entice them into Champs retail stores. Showcase multiple messages in a unique and non-mechanized manner. These displays must fill large storefront windows also adding to the store theme. Yet, must ship in the flat for freight economies and assemble in minutes.

Design and Innovation:

Branding was incorporated into the same space using 'louvered' structuring so shoppers could receive multiple messages at different viewed angles. Litho mounted E-flute corrugate was used to effectively carry out the 'louvered' design, wile SBS branded the backside of the window display for added exposure.

Consumer and Retailer:

Stores reported a significant traffic increase in store due to the generated curiosity resulting from the display. The display effectively stopped and pulled in possible customers.

We gave Jim Beam the perfect holiday gift - Increased Sales.

Objectives:

Create a holiday themed display that could stand alone or complement an existing permanent fixture, using multiple branded messaging with in a small footprint.

Design and Innovation:

The multi-branded messaging was engineered into three moving visuals, allowing for branded messages to attract retail shoppers. The dissolve display was designed to look like a give box, showcasing the Jim Beam brand inside as the perfect give for entertaining others, and for giving Jim Beam as the perfect guy's gift. Final execution of the dissolve display was constructed to work as a pole topper with a graphic fireplace atop, while creating generous product space underneath; the dissolve 'gift' display could also be used as a stand and bottles feature without poles to complement an existing retail fireplace. The display was constructed through the use of corrugate, 80# cover stock, poles, dissolve mechanism, motor, foamcore, ps pads, clips and metal feet. The display's design ingeniously packaged and marketed the Jim Beam brand as the perfect gift for the holidays and attracted retail shoppers to the product though the use of dynamic multi-branded messaging.

Consumer and Retailer:

The core target audience is females and males between 25 to 45 years old. Consumers with self-conviction and the self-confidence to remain true to themselves. They are not easily impressionable, nor are they vulnerable to short-lived shifts in trends or fashion. Customers are looking to recreate a rich, warm environment at home for the holidays. Women wanting to impress their guys with the perfect fight for the holiday. Consumers who wanted to entertain other in a festive way.

Yuengling asked us to make their display move.

As usual, we said "yes."

Awards:

BRONZE 2009 DOT Winner - Chicago, Illinois

Miller Lite wanted an awesome motion display.

What did they say when we showed it to them?
"That's awesome."

Awards:

SILVER 2010 POPAI Winner - Chicago, Illinois

Objectives:

For years, Miller Lite ha been the #2 beer in the world. Since it's inception, Miller Lites recipe has not changed. Brand has chosen to develop a new internal bottle feature that is designed to enhance taste and aroma. By adding crooces with the nect of the cottle, the beer is delivered in amore swirling action that forces the beer to release more aroma and hence more flavor. With the introduction the new vortex bottle, Miller Lite wanted to deliver an epic instore display highlighting the innovative enhancement to their bottle. The display needed to help impress upon the consumer that his was inded a caluable development in packaging and they are no receiving a more superior product than ever before. Brand wanted the new packaging to be evident as the vacuum formed bottle was to be screen printed to replicate how the new bottle actually looks with the grooves in the neck.

Design and Innovation:

Brands desire for realism enabled us to use multiple layers, substrates and motion within this display. At the center of attention is a vaccumed formed bottle, screen printed to replicate how the bottle actually looks with grooves in the neck. Adding motion to the bottle gave the consumer a better understanding of the intention of the vortex as it continuously rotates around a representation of dispensing product. Litho mounted corrugated formed the base on which the bottle is supported, foam board layers were used in the pour to support and maintain the fluid shape. Printed paperboard was bowed to represent the receiving glass. The display itself is battery operated and comes fully assembled out of the box. Brand wanted to insure placement in any retail are and not the limited by electrical requirements or by a lack of in store setup difficulties.

Consumer and Retailer:

Consumers were able to relate immediately with this display and its intention to introduce the new vortex activation bottle for Miller Lite. Using actual replication of labeling for the bottle, adding motion and the placement of already well known branding in key positions create a strong association with the consumers that initiate consideration in testing the new bottle enhancement. Communication revealing this innovation was accomplished by visually depicting the addition of the grooves within the bottle to assist in the delivery of flavor and aroma.

Create a POP for the biggest sporting event on plant Earth?
No problem.

Coke came to Baird with a project: make something spectacular to show their worldwide partnership with the Olympics. So we created something spectacular. Literally.

Awards:

SILVER SILVER 2009 DOT Winner - Las Vegas, Nevada
PLATINUM2008 DOT Winner - Las Vegas, Nevada
GOLD 2008 DOT Winner - Las Vegas, Nevada

Objectives:

Create an exciting and eye catching environment to promote Coke's worldwide partnership with the Olympics. Incorporate the commemorative can while reinforcing high profile Olympians.

Design and Innovation:

Essentially two displays, the can is stand alone as is the Olympian base. Ability to use the two pieces together or separately. Durable, light weight structure raised off the floor allowing in store cleaning ability without potential damage to the display. Two sided base allows Coke to highlight two recognizable Olympians, LeBron James and Sean Johnson. Thus appealing to both sexes.

Consumer and Retailer:

High Energy graphics are well suited to liven any grocery environment and appeal across all age categories. Maximum in store visibility and impact because of the size and bright vibrant colors and the easy re-positioning of this retailer friendly display.

There's something cool about a display that moves. Just ask Coke.

Awards:

GOLD 2007 DOT Winner - Chicago, Illinois

Objectives:

Provide retail stores with a display that informs, interacts, and entertain the consumer. Promote the brand, grab the attention of consumers, be reasonable priced and easy to set up.

Design and Innovation:

Three-Dimensional to be viewed from either side. Battery operated inner cylinder to entice the consumer. Ever changing movie characters in the rotating cylinder. Printed outer shell promotes the MyCokeRewards program and the online entry. Graphically appealing while the constant window changes engages consumers giving Coke more "face time".

Consumer and Retailer:

Motion and high-end look make the display more eye catching to the consumer. Set up for seemingly difficult piece is under five minutes. Sensory appeal to consumer and retailer was a major part in the success of this display.

Sophisticated and unpretentious - we love it when a great POP comes together.

Objectives:

Inspire consumers to rediscover this great brand during the holiday season though eye-catching design with engaging imagery. Provide movement within the display while still retaining a small footprint.

Design and Innovation:

We designed a compact, alluring pole topper display that allowed for a generous amount of retail space for sellable product underneath. The inner cylindrical design feature was printed on bright silver soil and constructed to spin continuously, providing reflective light which enticed retail shopping to the brand's revolving cylinder, providing a 3-dimensional structured display. Use of clear PETG permitter a smooth and subdued viewing of the holiday lights rotating behind the litho printed graphics. The pole topper display was constructed from litho printed clear PETG, 24pt SBS, corrugate, motor, poles, formed wire, metal feet and supporting rubber crutch tips and tape. The cleverness of using a revolving cylinder featuring graphics and colors that coincided with the brand's marketed message that Canadian Club Whisky crafts masculine cocktails. The small footprint allowed for a generous amount of sellable product underneath the display.

Consumer and Retailer:

Men who appreciate the notion of timeless masculinity and perceive themselves as sophisticated and unpretentious. Males aged 30-45. Men who appreciate a masculine, classic cocktail. Consumers looking for 'holiday in a glass.' Men didn't want anything feminine-looking about the whisky cocktails they drank. Shoppers wanting to give an enticingly smooth give of whisky to others.

Jack Daniel's came to Baird looking for a display that was a juggernaut of sellability.

Two words: Mission. Accomplished.

Objectives:

Through design & engineering, reinforce the ideology that Jack Daniel's has always been an iconic symbol of the American independent spirit. Create two complementing and fluid displays with American authenticity.

Design and Innovation:

The case card was achieved with using 100# stock, chipboard and clips & tape, while the pole topper was constructed from litho mounted foamcore, 24pt SBS, motor, poles and Hollywood feet. Consumers were drawn to the displays by their movement and design, resulting in increased second & third quarter sales. A counter-rotating motor was used to continuously spin inner & outer Jack Daniel's branded message on both sides. A mixture of foamcore and corrugate materials were used on the pole topper to enhance the fluid structure of the display, while specially positioned embossing and UV coating created a modern twist to the finish. Final design was translated into a show-stopping pole topper that resonated with nostalgic pub signage sentiment of American authenticity. The case card had to retain the look of an unrolled scroll but still had to have enough structure to stand upright; this was accomplished though layering a lightweight material that was specially cut on the edges and attached to chip board with clips.

Consumer and Retailer:

Jack Daniel's promotes their brand as being 'authentically American' and the design of these displays were build around that true-to-their-roots ideal. When consumers enjoy Jack Daniel's outside of the home, they experience an enjoyable and good-time atmosphere and that's were we took our inspiration from - we wanted to bring the 'atmospheric feel' of the brand into the retail shopping experience.

Heineken wanted a motion display. We gave their product motion... right off the shelves.

Consumers we're drawn to it like a virtual vortex.

Awards:

SILVER 2008 POPAI Winner - Chicago, Illinois
2007 DOT Winner - Chicago, Illinois

Objectives:

Provide a in-store focal point of a Heineken Music contest. Create an engaging and informative display that would draw the consumer into an area and promote the brand

Design and Innovation:

Drawing in consumers with motion and keeping the attention by actual use of product that can be built up around display. Use of litho mountd corrugate to provide strength and support for the longevity of the display. Vertically turning triangles in sync as three different images rotate on a complex gear mechanism.

Consumer and Retailer:

Consumers were attracted by the larger constant image changing display. Turning on motor and assembling poles and feet is the only set up (5min).