Floor displays might seem like nothing, but with Baird you can unlock their full potential. Baird gives you bright, beautiful, eye-catching floor displays that make the other guys' look like their made with cardboard and crayon.
Baird Display
HOME We don't just do POP, we invented it.
DISPLAYS Take a look at some our award-winning work here.
CLIENTS We take a big brand and make it seem way, way bigger.
CAPABILITIES We do it all. No, seriously, take a look.
DISPLAY FLASH Simple designs that carry million dollar brands.
ABOUT If it can't be done, we can do it.
INDUSTRY Check out how we're shaking up the POP world.
CONTACT We call ourselves the Superman of POP. Just call us Baird.
TRADESHOW See the Baird booth for all your winning needs.
Jack Daniel's Modular Wall Floor Display
Our floor display for Jack Daniel's took a great product and made it look even greater.
Awards:
GOLD 2008 DOT Winner - Las Vegas, NevadaSILVER 2008 POPAI Winner - Chicago, Illinois
Objectives:
Develop an innovative merchandising system that could be flexible to retailer needs. Create a collage of visuals that would entice the consumer during various seasons and activities throughout the year.Design and Innovation:
Graphical mix of party scenes, drinks and branding made for an exciting and dominating wall of brand awareness. The Jack Daniels logo is evident and builds brand awareness and sales. Durable, light weight structure raised off the floor allowing in store cleaning ability without potential damage to the display.Consumer and Retailer:
Conveys the versatility of Jack Daniels as a means of encouraging increased product purchase and cross merchandising abilities. Maximum in store visibility and impact because of the size and bright vibrant colors and the easy re-positioning of this retailer friendly display. Customizable at the retail level depending upon retail specific capabilities.USPS / APC Sweepstakes Floor Display
Floor displays. Just one of about a bazillion displays Baird can make.
Awards:
BRONZE 2008 DOT Winner - Las Vegas, NevadaObjectives:
Create awareness of the Automated Postal Center (APC). Educate customers on the APC usage and convenience. Drive APC revenue with a promotion.Design and Innovation:
Maximize impact within a conservative footprint. The use of metallic foil and special printing for the lugons added allure. Fully realistic 3-D machine on the display add to the realism.Consumer and Retailer:
APC transactions saw a 15% leap over the same period last year. Over 1.3MM entrants joined in the 6 week promotion. Not only did the APC convey a chance to win $10,000 plus lots of weekly prizes, it also guided customers to the APC for a more efficient use of their time at the Post Office.Tecate Indy Car Floor Display
Floor displays. Just one of about a bazillion displays Baird can make.
Awards:
BRONZE 2008 DOT Winner - Las Vegas, Nevada2008 POPAI Winner - Chicago, Illinois
Objectives:
Create a high profile display promoting Tecate Beer and re-enforce their continued support of Indy car racing. Provide the field a display which would allow them to capture a greater floor position within a retail environment while maintaining case count flexibility. Provide a piece that retailers would be excited about placing in their locations, giving it a premium look without the cost of permanent materials.Design and Innovation:
Use of paperboard, fiber tubes and corrugate brings display to life. Bold, bright and exciting graphics. Ease of placement and able to be move around without damaging display.Consumer and Retailer:
Placement of display in retailers makes consumers visit memorable. Promoted Tecate and re-enforced their support of Indy car racing..Kellogg's Spongebob Floor Display
Floor displays. Just one of about a bazillion displays Baird can make.
Awards:
SILVER 2008 POPAI Winner - Chicago, IllinoisObjectives:
Create a dimensional, interactive, point of sale materials promoting a unique Nickelodeon pencil topper found in certain Kellogg's breakfast foods. Provide the flexibility of choice by creating multiple display size options for multiple retail outlets. Effectively draw in consumers to the display area to inform them about the premium and what it does by depicting the premium and its features.Design and Innovation:
Use of bright yellow foam for SpongeBob's head. Die cut lenticular created an effective brush motion effect. Bright, vibrant colors highlighting the lugons.Consumer and Retailer:
Ability to touch the soft spongy face in especially intriguing to young consumers. Display explaining that 5 characters are available in Kellogg's breakfast foods increased sales substantially.Robertshaw Thermostat Kiosk Floor Display
Floor displays. Just one of about a bazillion displays Baird can make.
Awards:
SILVER 2006 - POPAI Winner Orlando, FloridaObjectives:
Highlight the features and benefits of Robertshaw Programmable Thermostats and merchandise the product at the same time. Manufacturing various design features allowing for different programs to be promoted at various times. Being able to display samples of product as well as literature.Design and Innovation:
Four sided display each side having a wired in sample and literature. The ability to display four different products for customers to try and read up on. Printed in the three distinct colors that match various packaging of the product. Corroplast mop guard tray for longevity of display. J-Channels allow for simple signage to be changed from program to program. Custom PETG pockets allow for larger than normal literature.Consumer and Retailer:
Height of display draws in consumers from a distance. Interactive eye level product conveys the value proposition to the consumer, easy to program. Having purchasable product below interactive product makes it easy for consumer to purchase exactly what they want when they see it.Conserves floor space for retailers by using height to maximize the selling space. Refillable product shelves and literature pockets for long term use and reuse.
Miller Lite Finish Tower Display
Miller Lite Richmond Tower Display
