Wrigley's asked us for a counter display that was way cooler than a counter display.
Good thing that's what we do.
Awards:
GOLD 2008 POPAI Winner - Chicago, Illinois
2007 DOT Winner - Chicago, Illinois
Objectives:
Create a buzz and generate intrigue and interest before the "5" gum national retail launch. Create an eye catching look for placement in hip and trendy outlets.
Design and Innovation:
Use of matte film lamination after offset printing and the additional use of a spot gloss uv screen process added to the attractive and reflective qualities. Eye catching lights and sleek, cool look. Electro-luminescent Light used to outline and highlight the "5." Vibrant product colors contrast sharply to the dark black background.
Consumer and Retailer:
High-end look with lights make the display more eye catching to the consumer. Easy to ship and virtually no set up for retailer.
