Baird Display

You wouldn't think we could make a counter display awesome.

Think again.

Awards:

BRONZE 2008 DOT Winner - Las Vegas, Nevada
2008 POPAI Winner - Chicago, Illinois
GOLD 2008 — lorem ipsum

Objectives:

Drive UPSP customer purchases online. Showcase the design of the new Marvel Comics stamp.

Design and Innovation:

Due to small consumer space in Post offices the counter card delivered a super impact, a lot of message in a little footprint. Bright, vibrant colors with four separate layers including lugons.

Consumer and Retailer:

Drew in consumers to enter sweepstakes; enhanced shoppers experience. Retail lobby has been more inviting and conducive for browsing.

Floor displays. Just one of about a bazillion displays Baird can make.

Awards:

BRONZE 2008 DOT Winner - Las Vegas, Nevada

Objectives:

Create awareness of the Automated Postal Center (APC). Educate customers on the APC usage and convenience. Drive APC revenue with a promotion.

Design and Innovation:

Maximize impact within a conservative footprint. The use of metallic foil and special printing for the lugons added allure. Fully realistic 3-D machine on the display add to the realism.

Consumer and Retailer:

APC transactions saw a 15% leap over the same period last year. Over 1.3MM entrants joined in the 6 week promotion. Not only did the APC convey a chance to win $10,000 plus lots of weekly prizes, it also guided customers to the APC for a more efficient use of their time at the Post Office.