Baird Display

Floor displays. Just one of about a bazillion displays Baird can make.

Awards:

BRONZE 2008 DOT Winner - Las Vegas, Nevada
2008 POPAI Winner - Chicago, Illinois

Objectives:

Create a high profile display promoting Tecate Beer and re-enforce their continued support of Indy car racing. Provide the field a display which would allow them to capture a greater floor position within a retail environment while maintaining case count flexibility. Provide a piece that retailers would be excited about placing in their locations, giving it a premium look without the cost of permanent materials.

Design and Innovation:

Use of paperboard, fiber tubes and corrugate brings display to life. Bold, bright and exciting graphics. Ease of placement and able to be move around without damaging display.

Consumer and Retailer:

Placement of display in retailers makes consumers visit memorable. Promoted Tecate and re-enforced their support of Indy car racing..

- Cost effective solution
- Small footprint (customizable) saves space on retail floor
- Adjustable (multi-brand) can accommodate any product line