Robertshaw Thermostat Kiosk Floor Display
Floor displays. Just one of about a bazillion displays Baird can make.
Awards:
SILVER 2006 - POPAI Winner Orlando, Florida
Objectives:
Highlight the features and benefits of Robertshaw Programmable Thermostats and merchandise the product at the same time. Manufacturing various design features allowing for different programs to be promoted at various times. Being able to display samples of product as well as literature.
Design and Innovation:
Four sided display each side having a wired in sample and literature. The ability to display four different products for customers to try and read up on. Printed in the three distinct colors that match various packaging of the product. Corroplast mop guard tray for longevity of display. J-Channels allow for simple signage to be changed from program to program. Custom PETG pockets allow for larger than normal literature.
Consumer and Retailer:
Height of display draws in consumers from a distance. Interactive eye level product conveys the value proposition to the consumer, easy to program. Having purchasable product below interactive product makes it easy for consumer to purchase exactly what they want when they see it.Conserves floor space for retailers by using height to maximize the selling space. Refillable product shelves and literature pockets for long term use and reuse.
