We developed a hanging display for MGD. Consumers looked up.
Sales looked up, too.
Awards:
GOLD 2007 POPAI Winner - Las Vegas, Nevada
SILVER 2006 DOT Winner - Chicago, Illinois
Objectives:
Announce and attract consumers to the new design of Miller's packaging. Provide retail store with an attractive hanging display that looks very much like the actual new product. Equally promote both Lite and Genuine Draft brands. Provide eye-catching, inexpensive, easy to set up display.
Design and Innovation:
Show dispensing ease of the inventive new carton. Simulating the look of an actual twelve pack using twelve foam bottles.
Consumer and Retailer:
Attractive realistic display. Easy assembly. Dangler offers no use of counter or floor space.
