Baird Display

Miller came to Baird looking for a display that was a juggernaut of sellability.

Two words: Mission. Accomplished.

Awards:

GOLD 2009 POPAI Winner - Chicago, Illinois

BRONZE Winner
2009 DOT - Las Vegas

We developed a hanging display for MGD. Consumers looked up.

Sales looked up, too.

Awards:

GOLD 2007 POPAI Winner - Las Vegas, Nevada
SILVER 2006 DOT Winner - Chicago, Illinois

Objectives:

Announce and attract consumers to the new design of Miller's packaging. Provide retail store with an attractive hanging display that looks very much like the actual new product. Equally promote both Lite and Genuine Draft brands. Provide eye-catching, inexpensive, easy to set up display.

Design and Innovation:

Show dispensing ease of the inventive new carton. Simulating the look of an actual twelve pack using twelve foam bottles.

Consumer and Retailer:

Attractive realistic display. Easy assembly. Dangler offers no use of counter or floor space.

Miller needed us to put some magic into a display for their new Vortex bottle.

Consumers we're drawn to it like a virtual vortex.

Awards:

SILVER 2010 POPAI Winner - Chicago, Illinois

Objectives:

For years, Miller Lite ha been the #2 beer in the world. Since it's inception, Miller Lites recipe has not changed. Brand has chosen to develop a new internal bottle feature that is designed to enhance taste and aroma. By adding crooces with the nect of the cottle, the beer is delivered in amore swirling action that forces the beer to release more aroma and hence more flavor. With the introduction the new vortex bottle, Miller Lite wanted to deliver an epic instore display highlighting the innovative enhancement to their bottle. The display needed to help impress upon the consumer that his was inded a caluable development in packaging and they are no receiving a more superior product than ever before. Brand wanted the new packaging to be evident as the vacuum formed bottle was to be screen printed to replicate how the new bottle actually looks with the grooves in the neck.

Design and Innovation:

Brands desire for realism enabled us to use multiple layers, substrates and motion within this display. At the center of attention is a vaccumed formed bottle, screen printed to replicate how the bottle actually looks with grooves in the neck. Adding motion to the bottle gave the consumer a better understanding of the intention of the vortex as it continuously rotates around a representation of dispensing product. Litho mounted corrugated formed the base on which the bottle is supported, foam board layers were used in the pour to support and maintain the fluid shape. Printed paperboard was bowed to represent the receiving glass. The display itself is battery operated and comes fully assembled out of the box. Brand wanted to insure placement in any retail are and not the limited by electrical requirements or by a lack of in store setup difficulties.

Consumer and Retailer:

Consumers were able to relate immediately with this display and its intention to introduce the new vortex activation bottle for Miller Lite. Using actual replication of labeling for the bottle, adding motion and the placement of already well known branding in key positions create a strong association with the consumers that initiate consideration in testing the new bottle enhancement. Communication revealing this innovation was accomplished by visually depicting the addition of the grooves within the bottle to assist in the delivery of flavor and aroma.

We developed a hanging display for MGD. Consumers looked up.

Sales looked up, too.

Awards:

SILVER 2007 DOT Winner - Chicago, Illinois

Objectives:

Produce a simple yet upscale looking piece for use on or off premise. Assist retailers in keeping counter and floor space open. Reaffirms that the representation of the Girl in the Moon representing Miller along with the classic red and gold Miller colors

Design and Innovation:

Mounted foam board provides soft edges and dimensionality along with a high priced look while minimizing costs. Layered foam "invisible" PETG from a distance gives the illusion of floating stars to match the logo. Use of multiple layers of foam gave dimension and class where most danglers are made of flimsy, cheap tag stock.

Consumer and Retailer:

Consumers were attracted by the larger softer yet classic look. Provides a pricing area if wanted with the hanging star. Dangler offers no use of counter or floor space.

Objectives:

Create a display that would anger a MillerCoors cross promotional area. Display must be large, drawing attention and expanding the in-store MillerCoors brand footprint. Retain visibility and grow market share value during the NFL season through individual team sponsorships.

Design and Innovation:

Temporary materials used were B flute and E flute corrugate, therefore, the display was very lightweight and easy to move. The authentic 3-D looking helmet mask and wrap were designed using SBS in order to capture multiple team versions graphics more effectively.

Consumer and Retailer:

Comments from the field gushed enthusiasm over the display's ability to dominate the retail landscape. Because of the overwhelming consumer enthusiasm and resulting lift, the brand has chosen to develop another player for the 2013 season with greater expectations of in-store sales increase!

Is it just a counter display or a law ordinance to buy?