MilkPEP needed the best standees in the business.
Good thing we make the best standees in the business.
2006 DOT Winner - Chicago, Illinois
Create awareness of the benefits milk has to offer not only weight loss but a healthy weight loss. Booklet containing tips and recipes attracted consumers. Display the model boasting about her weight loss and consumers being able to read her journal
Design and Innovation:
Dimensional yet one piece for ease of assembly and use. Creating a area to support 150 recipe booklets. Life-like eye catching shape and graphics.
Consumer and Retailer:
Free recipe booklets were constantly dispensed in full. Placement of display in dairy department allowed for ease in purchasing product. Retailers reported increased sales of milk.