Kellogg's Spongebob Floor Display
Floor displays. Just one of about a bazillion displays Baird can make.
Awards:
SILVER 2008 POPAI Winner - Chicago, Illinois
Objectives:
Create a dimensional, interactive, point of sale materials promoting a unique Nickelodeon pencil topper found in certain Kellogg's breakfast foods. Provide the flexibility of choice by creating multiple display size options for multiple retail outlets. Effectively draw in consumers to the display area to inform them about the premium and what it does by depicting the premium and its features.
Design and Innovation:
Use of bright yellow foam for SpongeBob's head. Die cut lenticular created an effective brush motion effect. Bright, vibrant colors highlighting the lugons.
Consumer and Retailer:
Ability to touch the soft spongy face in especially intriguing to young consumers. Display explaining that 5 characters are available in Kellogg's breakfast foods increased sales substantially.
