Baird Display

Our floor display for Jack Daniel's took a great product and made it look even greater.

Awards:

GOLD 2008 DOT Winner - Las Vegas, Nevada
SILVER 2008 POPAI Winner - Chicago, Illinois

Objectives:

Develop an innovative merchandising system that could be flexible to retailer needs. Create a collage of visuals that would entice the consumer during various seasons and activities throughout the year.

Design and Innovation:

Graphical mix of party scenes, drinks and branding made for an exciting and dominating wall of brand awareness. The Jack Daniels logo is evident and builds brand awareness and sales. Durable, light weight structure raised off the floor allowing in store cleaning ability without potential damage to the display.

Consumer and Retailer:

Conveys the versatility of Jack Daniels as a means of encouraging increased product purchase and cross merchandising abilities. Maximum in store visibility and impact because of the size and bright vibrant colors and the easy re-positioning of this retailer friendly display. Customizable at the retail level depending upon retail specific capabilities.

Jack Daniel's needed the biggest, baddest display we could offer.

And that's exactly what they got.

Awards:

BRONZE 2008 POPAI Winner - Chicago, Illinois

Objectives:

Develop an in-store program that promoted the mixability of Jack Daniels for the summer season drinks. Create a fun upbeat social setting with a focus on summer entertaining. Design a realistic and life-like gazebo portraying a premium look with out premium costs

Design and Innovation:

Unique blend of detail and coloration of the wood grain mimicking oak barrels encompassing the exquisite workmanship and pride that is taken in making Jack Daniel's Whiskey. The Jack Daniels logo is evident and builds brand awareness and sales. Innovative use of clear printed plastic to provide the illusion of consumers inside the gazebo .

Consumer and Retailer:

Encourages consumers to inspect display the products inside. Conveys the fun mood of the season as a means of encouraging increased product purchase. Simple five step set-up for retailer with an easy-to-follow instruction guide.