Heineken Beer Rotating Motion Display
Heineken wanted a motion display. We gave their product motion... right off the shelves.
Awards:
SILVER 2010 DOT Winner - Las Vegas
GOLD 2010 POPAI Winner - Chicago, Illinois
Heineken Beer Rotating Motion Display
Heineken wanted a motion display. We gave their product motion... right off the shelves.
Awards:
SILVER 2008 POPAI Winner - Chicago, Illinois
2007 DOT Winner - Chicago, Illinois
Objectives:
Provide a in-store focal point of a Heineken Music contest. Create an engaging and informative display that would draw the consumer into an area and promote the brand.
Design and Innovation:
Drawing in consumers with motion and keeping the attention by actual use of product that can be built up around display. Use of litho mounted corrugate to provide strength and support for the longevity of the display. Vertically turning triangles in sync as three different images rotate on a complex gear mechanism.
Consumer and Retailer:
Consumers were attracted by the larger constant image changing display. Turning on motor and assembling poles and feet is the only set up (5min).
