Burger King NFL Your Way Standee
Burger King didn't just need a standee, they needed one so true to life people would ask it for an autograph.
Awards:
SILVER 2006 DOT Winner - Chicago, Illinois
Objectives:
Specifying the NFL-focused offers were with the purchase of every Angus Steak Burger Sandwich. Capturing the spirit of the NFL without using individual team marks or players. Communicating the offer in detail for consumers to understand
Design and Innovation:
Two bright yellow 3-dimensional poles resembling goalpost to attract immediate attention. The sandwich is dimensional and cleverly highlighted against an overall 4CP bluish tinted background. Printed in 4CP, mounted to foam core, and finely embossed in detail to highlight the ingredients of the sandwich. The use of a black coroplast mop tray was used to protect the display from getting wet during clean up extending the life of the display
Consumer and Retailer:
Conveys NFL football with images of the referee, players, cheerleader, and goalpost. Outlines the fact that the customer needs to purchase any Angus Steak Burger and their payoff is scoring a free NFL extra. Consumers appetites start up as they are approaching the large 3-Dimensional burger in the center of the order zone. Standee comes completely assembled for easy set up for retailer. Provided a prominent visual appeal which boosted sales of the sandwich while taking up very little space.
